Jelly Belly Kidney Foundation: Brand Extension

 Jelly Beans are shaped like kidneys, so we decided to make a kidney foundation for children.

Patient profile photos: myself // Candy doll photos: Ari Skin 
CWs: Jody Bufkin and Emily Aberg

 

patient profiles

These profiles describe the stories of children who have experienced a kidney transplant, to make future patients feel more comfortable.

candy dolls for patients

 
 

for the classroom